Lenovo to produce a Windows Phone 8 handset, wants Nokia-level customization
July 4, 2012 at 23:27 GMT | By Darlington Moyo
Despite not being named as one of the four launch partners for Windows Phone 8 last month, Lenovo still confirmed that they intended to produce a Windows Phone device.
WPDang is reporting that this might come at a cost to Microsoft as Lenovo doesn't want to just sell stock Windows Phone, they want to be allowed to differentiate with their devices like Nokia does. Lenovo would be the third Chinese OEM to join the Windows Phone platform, after ZTE and Huawei. Though the addition of Lenovo could lead to Windows Phone growth market share in China, a market in which Lenovo has significant knowledge and penetration, allowing OEMs customization could lead to terminal fragmentation.
Currently, only Nokia has permission to make subtle tweaks on some Windows Phone applications and functions. The Nokia-Microsoft partnership runs deep, something that can't be said of Lenovo. Given how they never supported Windows Phone 7, one wonders why they think they should be afforded that privilege. Maybe if they pledged the same level of commitment as Nokia has, the team of R&D executives sent to negotiate with Microsoft might not bring back a big fat NO!
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